EXPLORING BRAND IDENTITY AND LOGO DESIGN
LUMINA SKINCARE
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Contributions
Market Research, Brand Name, Color Selection, Logo Creation, Illustrations, Photo Edits, and Packaging Design. This is not a real company. Mission
The Brand's mission is to provide high quality, natural skincare products that leave the skin looking bright and feeling soft & fresh. At Lumina, we believe in the power of natural beauty. Our mission is to create simple, effective skincare products with natural ingredients that help you feel confident. |
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Logos
The logo illustration is formed by two mirroring 'L's that create an 'S' -shaped opening, to represent 'Lumina Skincare'. The are shiny, with a 3-d effect to symbolize glowing, plump skin. Sun-rays peek through, conveying natural beauty and vitality. 
Color Scheme To align with the brand vision, the color palette is inspired by shades found in nature: Aloe Green, Spring Dew, Sunset Coral, Green-Grey, Smokey Grey, and Natural Brown. 
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